Est. 2020 · Four households, one practice

We stopped being four people who occasionally talk about work

Scherer-Frailey Ventures is four self-employed family members supporting each other's independent ventures — a weekly Heartbeat, a monthly Demo Day, and the practice that grew around them since 2020.

Jason Frailey, Derek Scherer, Julia Scherer, and Ed Scherer standing together outdoors, smiling.
Jason, Derek, Julia, and Ed — October 2026

“Scherer-Frailey Ventures helps each member flourish in their independent ventures through repeated collaborative practices and mutual encouragement.”

Our Story

Twenty months of nothing, then a rhythm that held

How four independent entrepreneurs from the same extended family found a practice that actually stuck

“Mom has an idea for how to make progress, especially in areas outside of a project owner's competency: the idea is for each of us to operate as a solo entrepreneur for our own projects and then as contractors for each other's projects.”

— Derek Scherer, relaying Julia's idea, September 11, 2020

Ed, Julia, Derek, and Jason agreed the same day. Ed's own reply named what he'd need most — accountability holding, sanity checks, “big picture” reviews, enthusiasm building — four of what later became Stewardship's five kinds of support, two and a half years before that word existed.

What followed was not a success story right away. For the better part of two years, the agreement produced frequent conversation and almost no recurring practice — an honest start, not a triumphant one.

The rhythm that actually stuck arrived in 2022: a standing Monday meeting, proposed in May, that members started calling the Heartbeat within weeks. A monthly in-person gathering — Demo Day — followed within a month, first held in August 2022 (a week late; Derek was sick).

Since then, it has held: Heartbeat activity almost every week since August 2022, and an unbroken monthly Demo Day thread since October 2023. Discord infrastructure, a charter, and a running annual theme (2025's was "No Excuses!"; 2026's is "Align!") grew up around the two meetings over the years that followed.

Why It Holds

In their own words

In February and March 2026, all four members independently wrote their own purpose — five months before Kinvergence had a name

“To connect people to beauty, creativity, and truth so that, working together, we all flourish.”

— Julia Scherer

“Use my analytical insight, empathy, and optimism to solve consequential problems — so others may flourish.”

— Ed Scherer

“Equip the Worthy to Thrive.”

— Derek Scherer

“…doing something as significant for the world as possible.”

— Jason Frailey

“I hate meetings. but I look forward to FV meetings... I'm perfectly comfortable hanging out, saying anything. no stress about how people will judge me.” — Derek Scherer, 2026

In August 2026, we separated the general pattern behind that practice from the four of us specifically, named it Kinvergence, and published it so another family could run it too. This page tells SFV's own story; Kinvergence is where we wrote the pattern down.

How We Work

Three practices, held since 2022

All three are instances of the Kinvergence framework — the general pattern we extracted from this same practice in 2026

Heartbeat

Weekly, virtual, Monday mornings. One-liners, status updates, lessons learned, Demo Day planning, open discussion. Active almost every week since August 2022.

Demo Day

Monthly, in person, first Monday. Each member shows real progress from the previous month. An unbroken monthly record since October 2023.

Stewardship

Continuous, no fixed occasion. Accountability holding, sanity checks, big-picture reviews, and enthusiasm building — offered as needed between meetings.

The Shape Of It

Where things actually stand

Dated facts, not running totals — the numbers below stop changing meaning the day we write them down

2020 Founded
2022 Heartbeat & Demo Day begin
4 Independent ventures
2026 Kinvergence named & published
Kinvergence

We didn't adopt this framework. We're where it came from.

In August 2026, we separated the general pattern behind our own practice from the four of us specifically, named it Kinvergence, and published it so another family could run it without needing to know anything about the Scherer-Fraileys

We keep our name, our history, and our own charter. Kinvergence keeps the practices — Heartbeat, Demo Day, Stewardship — in a form a stranger can actually read and adopt. If you want to know what any of the above looks like in the abstract, or whether your own family could run something like it, that's what Kinvergence is for.

“Other people will benefit from setting up their own family ventures. We're making a way for people to emulate what we do.” — Derek Scherer, February 2026

Members

Our Members & Their Ventures

Four independent ventures, each run by one member

Portrait of Derek Scherer
Derek Scherer

“I venture into the chaos before us and return to prepare the worthy.”

Portrait of Julia Scherer
Julia Scherer

“I'm a musician and teacher who's part of a family of entrepreneurs doing wildly creative and fascinating things.”

Portrait of Ed Scherer
Ed Scherer

“There's always an optimal path, find it!”

Portrait of Jason Frailey
Jason Frailey

“I create fascinating, enriching worlds, and invite people into the party.”

If your family wants to try something like this

We wrote down what we actually do, not what we wish we did. Kinvergence is where that lives — Heartbeat, Demo Day, Stewardship, and an honest account of what's still unproven.